Privacy policy

Last updated: April 26, 2026

Ashmaa operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Ashmaa is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we refer to information that identifies or can reasonably be linked to you.

We may collect or process the following:

Contact Details: Name, shipping address, billing address, phone number, email address
Financial Information: Payment details (processed securely via Razorpay/Shopify), transaction details, payment confirmations
Account Information: Username, password, preferences, and settings
Transaction Information: Products viewed, added to cart, purchased, returned, or cancelled
Communications: Messages or information you share when contacting us
Device Information: IP address, browser type, device information, and network data
Usage Information: Interaction with our website and services

Personal Information Sources

We collect personal information from:

Directly from you: When you place an order, create an account, or contact us
Automatically: Through cookies and similar technologies when you browse our store
Service providers: Such as Shopify, Razorpay, shipping partners
Third parties: Business or marketing partners (where applicable)

How We Use Your Personal Information

We use your information to:

Provide & Improve Services

Process orders and payments
Deliver products
Manage your account
Provide customer support
Personalize your shopping experience

Marketing & Advertising

Send promotional emails or offers
Show relevant advertisements based on your activity

Security & Fraud Prevention

Verify transactions
Prevent fraud and unauthorized access

Communication

Respond to inquiries
Share order updates and important notifications

Legal Compliance

Comply with applicable laws
Respond to legal requests

How We Disclose Personal Information

We may share your information with:

Shopify and service providers (payment processing, shipping, analytics, hosting)
Marketing partners for advertising and promotions
Third parties when required to complete your order (e.g., delivery services)
Legal authorities if required by law
Business transfers (e.g., merger, sale, restructuring)

Relationship with Shopify

Our store is hosted on Shopify. Shopify may collect and process your personal information to provide and improve its services.

Your information may be transferred to and processed in countries outside India.

To learn more, please visit:
https://privacy.shopify.com/en

You may also exercise your rights through Shopify’s privacy portal.

Third-Party Websites and Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices. We recommend reviewing their policies before sharing your information.

Children's Data

Our Services are not intended for individuals under 18 years of age.

We do not knowingly collect personal data from children. If you believe a child has provided personal information, please contact us to have it removed.

Security and Retention of Your Information

We implement reasonable security measures to protect your data. However, no method of transmission over the internet is completely secure.

We retain your information only as long as necessary to:

Provide services
Comply with legal obligations
Resolve disputes
Enforce agreements

Your Rights and Choices

Depending on applicable laws, you may have the right to:

Access your personal data
Request correction of inaccurate data
Request deletion of your data
Request data portability
Opt-out of marketing communications

To exercise your rights, contact us using the details below.

Managing Communication Preferences

You can unsubscribe from promotional emails anytime using the link provided in the email.

Note: You may still receive essential transactional emails (order updates, etc.).

Complaints

If you have concerns about how we handle your data, please contact us.

You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your information may be processed outside your country. We ensure appropriate safeguards are in place for such transfers in accordance with applicable laws.